From the perspective of the industrial chain, electric bicycles are generally composed of electrical systems, control systems, decorative parts, body parts, and vehicle accessories. The electrical system is mainly composed of motors, controllers, batteries, converters, flashers, lamps, horns, main wiring harnesses, etc.; the control system is composed of speed control levers, brake levers, brake cables, brakes, switches, etc.; decorative parts It mainly includes body covers and tail boxes, etc.; body parts mainly include special parts such as frame, front fork, steering handle, rear flat fork, rear hanger, saddle, rear shock absorber, and special standard parts for electric bicycles (such as Bottom axis, crank pedal, flywheel, chain, chain adjuster, etc.); onboard accessories are composed of charger, bumper, rearview mirror, etc. The core components of electric vehicles are frame, battery, motor, controller, and charger.
The upstream of the electric bicycle industry is mainly the manufacturers of electric bicycle parts, including manufacturers of electric parts, frame manufacturers of the body part, manufacturers of standard body parts, and manufacturers of decorative parts and on-board accessories. The production of electric bicycles requires hundreds of raw materials. The competition and supply of some core raw materials are as follows:
The motors, batteries, and controllers of electrical components are the core raw materials. At present, the production technology of upstream enterprises in this part has become mature, and many well-known manufacturers of batteries, motors, and controllers have emerged with a certain scale and industry influence. The industry is fully competitive and has sufficient supply. Affected by policies, the prices and supply of motors and batteries will occasionally fluctuate. For example, the state regulates and rectifies the lead-acid battery industry. However, first-line brand manufacturers can reduce the risk of core component shortages and price fluctuations through stable and reliable procurement channels and scale advantages. The frame is the core component of electric bicycles. At present, well-known electric bicycle companies have the ability to produce their own frames. The raw materials of the frame are mostly metal materials. The industry is mature, fully competitive and sufficient in supply. In addition, the handlebars and brakes in the control system, the wheels, saddles, and shock absorbers in the standard parts of the car body, and the chargers in the on-board accessories are also more important parts in the electric bicycle industry, and the production threshold of these parts is low. At present, the industry is highly competitive and the supply is sufficient. It can supply various models of products according to different types and forms of electric bicycles.
The development of the electric bicycle industry is relatively mature, and the production technology of upstream suppliers continues to improve, and the supply is sufficient, which provides an important supporting role for the electric bicycle industry.
Electric bicycle manufacturing is in the middle of the industrial chain. The manufacturer is responsible for the design and planning of the complete electric bicycle, assembling the purchased or self-produced parts according to strict engineering procedures and operating standards to form electric bicycle products with electric drive or/and electric assist function for downstream dealers Or customers make sales.
The downstream of the electric bicycle industry is mainly dealers. The electric bicycle industry mainly sells through the distribution model, and dealers are responsible for operating physical stores, and are responsible for product display, sales and after-sales service. The electric bicycle industry has dealers all over the country, providing a good support for the sales, after-sales service and overall prosperity of electric bicycles. The end consumers of the electric bicycle industry are mainly individual residents or families. In recent years, with the continuous growth of national income, the purchasing power of Chinese consumers has continued to increase; and with the increase of people’s environmental awareness and increasingly congested traffic conditions, electric bicycles, as a means of transportation for residents, are portable, The characteristics of energy saving and economy are increasingly recognized by consumers.